Keeping Calm & Carrying On

Keeping Calm & Carrying On

I hope everyone’s OK this week. It’s a strange time for all of us, and I think the next few weeks might be quite a sombre and rocky ride. There’s...
November 04, 2020
BRAND NEW Face Masks - Brushed Cotton Double Layer!

BRAND NEW Face Masks - Brushed Cotton Double Layer!

When we first designed face masks earlier in the year, some people asked us if we could design them in our beautiful pyjama fabrics. It was a relatively hot summer,...
October 27, 2020
Byline Times are stars!

Byline Times are stars!

This week I wanted to write about the good people at Byline Times. We’ve loved advertising with them and being part of their journey to bring properly investigated stories and good...
October 22, 2020
All hands on deck! Massive thanks to some really lovely people!

All hands on deck! Massive thanks to some really lovely people!

We had a disaster this week at British Boxers towers. Julie arrived at the office on Monday to a flood – an inch of water across the whole office floor...
October 14, 2020
AUTUMN'S ARRIVED!!!

AUTUMN'S ARRIVED!!!

In the booming voice of Brian Blessed, “AUTUMN’S ARRIVED!!!” In fashion speak this basically means the great factories we use have worked incredibly hard to get our beautiful new collection to...
October 08, 2020
Tuesday was an episode of Postman Pat

Tuesday was an episode of Postman Pat

I had the most amazing day ever on Tuesday. Basically, it seemed to descend into an episode of Postman Pat quite early on, and it remained that way throughout. Our...
September 30, 2020
Behind The Scenes

Behind The Scenes

We did our lifestyle photo shoot this week at the most incredible 17th century house in rural Hertfordshire. The house was owned by the son of the earl of somewhere...
September 23, 2020
15% OFF Autumn Arrivals

15% OFF Autumn Arrivals

When Covid hit we got quite busy. Loungewear was suddenly on trend, and we were a tiny team of two in the office… literally just myself and Julie packing. It...
September 17, 2020
Jem Mace in Norwich

Jem Mace in Norwich

Back from the in-laws' caravan in Norfolk and back to school this week. It's going well so far. One child was sent home for having her normal asthmatic cough and the other...
September 11, 2020
Autumn Arrivals - New In!

Autumn Arrivals - New In!

The kids are back at school, and while everyone’s quietly concerned about what the future holds for all of us it’s brilliant that they’re back in and learning. September always...
September 10, 2020
Summer Sale Ending 8 September

Summer Sale Ending 8 September

Well, we survived living in my in-law’s caravan for an entire week. The gin helped. I’d even venture to say that we enjoyed it so much that I found myself...
September 03, 2020
Days of Summer

Days of Summer

I know quarantine is necessary but unfortunate for everyone coming back from their holidays in France. It reminded me that a few years ago Darren misfuelled the car, and we...
August 27, 2020